Ejercicio Unidad 3. Aproximación al texto

Este entrada consiste en un articulo en ingles con una imagen que permita presentar diferentes estrategias de lectura para la comprensión de un texto con un nivel de dificultad básico e intermedio. Esta a su vez, se encuentra estructurada en (4) cuatro objetivos específicos:

1. Desarrollar destrezas en el uso de la técnica de predicción a través de un contexto dado.
2. Deducir el significado de palabras desconocidas.
3. Desarrollar destrezas en cuanto a la búsqueda de información general.
4. Desarrollar destrezas en cuanto a la búsqueda de información específica.

A continuaciòn el Articulo:

The Information Society / the Knowledge Society

http://vecam.org/spip.php?page=auteur&id_auteur=220&lang=fr&nemo=edm

Sally Burch

Do we live in an era of change or in a changing era? How can one characterize the deep transformations that come with the accelerated insertion of artificial intelligence and new Information and Communication Technologies (ICTs) in our present society? Is it a question of a new stage in the industrial society or are we entering into a new era? “Global village”, “technotronic era”, “post-industrial society”, “information society” or “information age”, and “knowledge society” are just a few of the terms that have been coined in an attempt to identify and understand the extent of these changes. But while the debate proceeds in the theoretical sphere, reality races ahead and communication media select the terms that we are to use.

The bottom line is: whichever term we use, it will be a shortcut that allows us to reference a phenomenon - be that present or future -, without having to repeatedly describe it; however, the selected term in itself does not define content. Content emerges from usage within a specific social context, which in turn influences perceptions and expectations, since each term brings with it a past and a meaning (or meanings), with its respective ideological baggage. It was therefore to be expected that any term used to designate the society in which we live, or to which we aspire, be the focal point of a dispute over meanings, backed by the varied opposing projects of society.

1.- ¿Cual cree usted que sea el topico de acuerdo a la imagen ?

R.- Sobre la sociedad de la información y del conocimiento, las computadoras y las redes.

2.- ¿Cual es la idea general del texto?
R.- En nombre de la sociedad en la que vivimos, apalancada por la evolución de los avances cientificos tecnologicos y su impacto en las percepciones y expectativas de los seres humanos

3.- ¿Qeé palabra se repiten?
R.- society, changes, era

4.- ¿Que palabra se parecen al español?
R.- society, transformations, accelerated, artificial, intelligence, Information, Communication, Technologies, identify, past.

5.- ¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayuden a entender el texto?
R.- The Information Society / the Knowledge Society

6.- ¿De qué trata el texto?
R.- El conocimiento la era moderna denominada sociedad de la información y del conocimiento, las transformaciones apalancadas por la inteligencia artificial y las nuevas Tecnologías de Información y Comunicación (TIC) en la sociedad actual

*******************************************************************************
A continuación en el presente texto se realiza el Scanning

Thomas H. Davenport
 http://en.wikipedia.org/wiki/Thomas_H._Davenport

Thomas H. Davenport (born October 17, 1954) is an American academic and author specializing in business process innovation and knowledge management. He is currently the President’s Distinguished Professor in Information Technology and Management at Babson College and Director of Research for Babson Executive Education and leads sponsored research programs on analytics, knowledge management, process management, and innovation.

Davenport has written, coauthored, or edited eleven other books, including the first books on business process reengineering and achieving value from enterprise systems, and the best seller, Working Knowledge (with Larry Prusak) (Davenport & Prusak 2000), on knowledge management. He has written more than one hundred articles for such publications as Harvard Business Review, MIT Sloan Management Review, California Management Review, the Financial Times, and many other publications. Davenport has also been a columnist for CIO, InformationWeek, and Darwin magazines.

In 2003, Davenport was named one of the world’s 'Top 25 Consultants' by Consulting magazine, and in 2005 was named one of the world’s top three analysts of business and technology by readers of Optimize magazine.[citation needed]

His newest book (coauthored with Jeanne Harris), Competing on Analytics: The New Science of Winning (Davenport & Harris 2007), provides guidelines for basing competitive strategies on the sophisticated analysis of business data, and highlights several firms that do so.

Preguntas Puntuales:
1. ¿Quien es y en que año nacio Davenport?
R.- born October 17, 1954. He is an American academic and author specializing in business process innovation and knowledge management.

2. ¿Que libros ha escrito Davenport?
R.- Davenport has written, coauthored, or edited eleven other books, including the first books on business process reengineering and achieving value from enterprise systems, and the best seller, Working Knowledge (with Larry Prusak) (Davenport & Prusak 2000), on knowledge management.

3. ¿Cuantos articulos ha escrito Davenport?
R.- He has written more than one hundred articles for such publications as Harvard Business Review, MIT Sloan Management Review, California Management Review, the Financial Times, and many other publications. Davenport has also been a columnist for CIO, InformationWeek, and Darwin magazines.


4. ¿Que reconocimientos ha recibido Davenport?
R.- In 2003, Davenport was named one of the world’s 'Top 25 Consultants' by Consulting magazine, and in 2005 was named one of the world’s top three analysts of business and technology by readers of Optimize magazine.[